But let’s be real for a second: there’s a little secret about turning your truth into a movement—think of this as a quick preview before you dive into the Disruptive Content Lab.

What if you could                                                         
right now, no more second-guessing, no more “am I ready?” and call it a                                            because you have the archetypal frameworks, transformational strategies, and rituals to

activate your authentic voice

creative awakening

turn your truth into a movement?

MMMM, yes please.
It's like asking me if I want to create content that feels like me - without burning out. Hell yes!

Lemme just show you what it is. 

“Oumnia and Soundous show everything, they're fully transparent, share the behind the scenes, you already know what you're getting before you buy.”

- Yasmina , founder of politics4her

JOIN OTHER DISRUPTIVE QUEENS

here's what disruptive
content isn't

It's not about creating content that only serves your ego

It's not about using elevated language to sound deep or pretend you have all the answers.

It' not about posting without intention or sustainable systems.

what disruptive
content is

It challenges the status quo and instantly stops the scroll.

It channels your truth and creates genuine connection with your tribe.

It aligns with your natural rhythms making content creation energising instead of depleting.

a look through the lens of disruptive content lab

Week 1

The Disruptive Mindset
& Creative Archetypes

We start with identifying your unique energetic signature of how truth wants to express itself through you. Your archetype is your creative DNA - the pattern that makes your content unmistakably yours.
By the end of this week you'll clear toxic productivity systems you've internalized and reconnect with what you're called to create + establish safety for authentic expression.



Live Workshop

  • What themes have run through your entire life? What have you always been called to speak about, even before you knew it was "content"?
  • Building creative safety net
  • Recognizing your natural rhythms vs. fighting them

Personal Guidance

  • Full Instagram audit : We'll dissect your profile to ensure it reflects your essence.
  • We help you identify and understand your unique Content Creator Archetype


Week 2

Controversial Opinions
& Sacred Truths

By the end of this week, you'll  understand your role as a voice for collective awakening and learn to express your opinions without apology. 


Live Workshop

  • Identifying the truths you're here to speak that others might not
  • Crafting content that challenges systems, not individuals
  • Controversial opinion formats: Proven structures for sharing bold views safely

Personal Guidance

  • Identify 5 things you believe that go against industry norms
  • Create your first controversial video script


September 22 - November 3, 2025

Week 3

Newsjacking
& Cultural Commentary

If you're called to be a cultural interpreter, this format is perfect for you. Learn to identify which cultural moments call for your unique perspective and offer depth and perspective, not just hot takes


Week 4

Signature Series

Create your signature video series that becomes your secret weapon for consistency, keeping your audience hooked and coming back for more. Learn to map out a signature format, and execute with clarity, so you always have fresh content ready to roll.
P.S: this is Oumnia best performing format



Live Workshops

  • Following what genuinely fascinates you vs. chasing trends
  • Finding your angle: Connecting current events to your authentic worldview
  • 60-second video blueprint: Structure for sharing your real perspective on trending topics
  • Series as rhythm support: How signature formats work with different creative cycles


Personal Guidance

  • Script review: Get tailored advice on your newsjacking video script before filming
  • Series concept audit: I’ll review your chosen series title and outline
  • Recording support: we’ll troubleshoot any production hurdles together, so you can film confidently and efficiently


Week 5

Bold Statements & POVs

Learn to develop bold declarations that carry your energy and film non-speaking videos with visuals that match your vibe. 
P.S: this is Soundous best performing format

Week 6

Storytelling Carousels

Sharing Your Experience as Medicine for Others
By the end of this week, you'll learn to craft visually compelling carousels that share your personal stories as service to others, while maintaining healthy boundaries around vulnerability.



Live Workshops:

  • How your journey serves others without trauma dumping
  • Carousel storytelling frameworks: Visual formats that support vulnerable sharing
  • Creating statements that matter, not just shock
  • B-roll that supports your message: Visual storytelling that reinforces your authentic voice

Personal Guidance

  • Help determining which stories are ready to be shared
  • Design your first vulnerable storytelling carousel
  • Carousel feedback: Design and narrative review for your storytelling content
  • Develop 5 bold statements that capture your unique perspective
  • B-roll library creation: Gather visual content that authentically represents your message
  • Video creation: Produce your first bold statement video with supporting visuals


Week 7

Trends

By the end of this week, you'll learn to spot trending opportunities and adapt them in ways that feel authentic to you, creating on-trend content that still sounds like you.

Live Workshop:

  • Finding trends without losing hours to mindless scrolling
  • Making popular formats work for your authentic voice
  • Using popular sounds while maintaining your message
  • Staying true to yourself while participating in cultural moments


Personal Guidance

  • Feedback on how well your trending content maintains your voice
  •  Create video using popular sounds with your unique message
  • Final refinement of your archetypal content approach

Week 8

Integration

How to weave all 6 content formats into a creative system that honors your archetype, serves your mission, and sustains your energy for the long journey ahead.

WHAT WE'LL BE COVERING

|

Join us LIVE September 22 - November 3 inside...

An 8-week live transformational journey to help you discover your Creative Archetype and turn your truth into a movement that
magnetizes your tribe.

Without ever having to force daily posting, follow rigid content calendars, or sacrifice your natural rhythms.

disruptive content lab

JOIN DCL 

SEE THE RESULTS IN DCL

Bayan grew an audience of over 150K engaged followers

Soumaya gained over 30K followers

" I can make Reels in my pyjamas now and still go viral :) "

Zenah gained 20K engaged followers

Once you join Disruptive Content Lab™ you’ll get lifetime access to all course content and future updates  including the following:

What's included in Disruptive Content Lab ?

8 weekly 90-minute sessions

Every week we dive deep into one content format through live teaching and Q&A.
Get real-time guidance, ask questions,
and learn alongside your cohort

Private community on Circle

Exclusive access to our Circle community to connect with fellow creators, get feedback on your content, and receive support between our live sessions.

Individual feedback folder

Every participant gets their own Google Drive folder to upload weekly scripts and video drafts. We review and provide personalized feedback before you film or post anything.

Complete video library

Access our full library of backend training videos covering everything from video editing to AI prompts for content creation - all the technical skills you need to execute.

Step-by-step trend recreation guide

Each week we analyze current trends and give you detailed, step-by-step guidance to recreate them authentically - so you never have to guess what's working or how to adapt it to your voice.

Weekly check-ins & homework

Clear action steps each week with accountability check-ins to ensure you're making progress and actually implementing what you learn (yes, we give homework!).

ENROL NOW

⭐ Weekly 1:1 private coaching call + daily support

👩🏽‍💻 Full 8-week live program with both Oumnia and Soundous Boualam

📝  6 content format workshops

☎️ Weekly group support and individual content feedback on scripts
and first draft videos

🪩 Disruptive Content Tech Vault: Library of How-To Tech Training Videos

💾 Lifetime access to all recordings and materials + any future updates
👑 Community access on Circle

VIP

1 PAYMENT OF 
€ 1,997

EXCL. VAT

👩🏽‍💻 Full 8-week live program with both Oumnia and Soundous Boualam

📝 6 content format workshops

☎️ Weekly group support and individual content feedback on scripts
and first draft videos

🪩 Disruptive Content Tech Vault: Library of How-To Tech Training Videos

💾 Lifetime access to all recordings and materials + any future updates

👑 Community access on Circle

PAY-IN-FULL

1 PAYMENT OF 
€ 947

EXCL. VAT

SAVE MY SPOT

👩🏽‍💻 Full 8-week live program with both Oumnia and Soundous Boualam

📝 6 content format workshops

☎️ Weekly group support and individual content feedback on scripts
and first draft videos

🪩 Disruptive Content Tech Vault: Library of How-To Tech Training Videos

💾 Lifetime access to all recordings and materials + any future updates

👑 Community access on Circle

PAY MONTHLY

12 PAYMENTS OF 
€ 79

EXCL. VAT

SAVE MY SPOT

THE INVESTMENT

Choose the price that feels sustainable for you right now. Those who pay full cost help subsidize spots for those who need community support.

SAVE MY SPOT

MEET THE HOSTS

My journey started in corporate writing economic reports on the global south but I quickly realized I was part of a system I didn’t believe in. That’s when I started creating content first on LinkedIn then Instagram and TikTok.
I used to feel the pressure to follow the marketing rules, but everything changed when I ditched the scripts and followed my curiosity. That’s when my growth really took off. 
I’m all about showing up online without compromise, and I’ve helped my clients do the same by creating content formats that make consistency feel effortless. 

I'm soundous

I'm oumnia

DISRUPTIVE CONTENT LAB

My journey started with a strong Islamic education at the Royal School of Morocco and a degree from the University of Cambridge. But despite all this, I found myself feeling lost and even questioning my faith.

Everything changed when I took a year off work and reconnected with the Quran. Since then, I’ve been creating content on socials daily and grew a community of 400,000 people across platforms. I helped over 400 Muslims, reverts and non Muslims inside my programs with finding their own path to a more meaningful life. 

Are You Asking Yourself These Questions?

I HAVE ZERO FOLLOWERS, WILL IT WORK FOR ME?

Yes! We'll help you discover your authentic voice and creative expression inside the program. You don't need to be an "expert" or have it all figured out . You just need to be willing to explore your truth and learn how to share it authentically.

WHAT IF I DON'T HAVE AN EXPERTISE OR KNOWLEDGE?

The whole idea that you need to be an "expert" is colonial BS designed to keep people quiet. We'll help you discover your unique perspective and voice inside the program. Everyone has wisdom and experiences worth sharing - we just help you find yours and express it genuinely.

WHAT IF I WANT TO GROW ON TIKTOK OR YOUTUBE?

Instagram is still the most comprehensive platform to build a highly engaged community, especially when it comes to building a business. It covers various content formats and ways to build and keep engaged your community such as Stories, DMs etc. 

But the content creation principles we teach work across all platforms. We focus on authentic expression and sustainable creation practices that translate everywhere, not platform-specific hacks.

DO I NEED TO HAVE MY NICHE FIGURED OUT?

Hell no! The whole concept of "finding your niche" is colonial BS designed to put you in a box. We believe in multi-passionate expression and honoring all parts of who you are. We'll help you find your authentic voice, not squeeze you into some arbitrary category

WHAT IF I DON'T HAVE TIME?

This program is specifically designed for people who are tired of hustle culture and productivity BS. We teach cyclical content creation that works with your natural rhythms, not against them. You'll actually get time back because you'll stop forcing yourself into unsustainable systems.

TAKE ME TO DCL

WHAT IF I'M NOT "CONSISTENT" ENOUGH?

Daily consistency is patriarchal BS designed for linear, 24-hour hormone cycles. We teach cyclical consistency that honors your natural rhythms. You'll learn to work with your energy, not against it.

WHEN ARE THE LIVE WORKSHOPS?

Every Monday at 6:30 PM CET for 90 minutes. Can't make it live? No worries - all recordings are available on Circle immediately after each session, so you can catch up on your own time.

HOW DOES THE PERSONAL FEEDBACK WORK?

Every participant gets their own Google Drive folder where you upload your weekly scripts and video drafts. We review everything and give you personalized feedback before you film or post anything. We aim to give feedback within 48-72 hours of you uploading your content drafts. This way you're never stuck waiting and can keep moving forward with your content creation. We look at everything - your messaging, authenticity, how well it serves your mission, technical aspects. It's not about making your content "perfect" - it's about making it genuinely you.

DO I HAVE TO SHARE MY CONTENT DRAFTS?

The personal feedback is one of the most valuable parts of the program, but we never force anyone to share. However, the people who engage with the feedback process see the fastest transformation in their content and confidence.